XIAOMI SU7 2024Just on the market!

1. **Brand Influence**: Xiaomi, a globally recognized brand, brings significant brand equity to the automotive sector. The personal appeal of Lei Jun, Xiaomi's founder, also plays a positive role in promoting the Xiaomi SU7.

2. **Aesthetic Design**: The design of the Xiaomi SU7 has received high praise for being among the best in the domestic new energy vehicle (NEV) category, aligning with public aesthetics. Led by designer Tianyuan Li, the car measures nearly 5 meters in length and adopts a mid-large four-door coupe style inspired by the Porsche Taycan. Chris Bangle, former chief designer at BMW, was invited as a design consultant.

3. **Powerful Performance**: The dual-motor all-wheel-drive version of the Xiaomi SU7 offers a maximum output power of 673 horsepower and a peak torque of 838 Nm, achieving a 0-100 km/h acceleration time of just 2.78 seconds, with a top speed of 265 km/h. This performance surpasses that of many traditional luxury gasoline vehicles.

4. **Advanced Battery Technology**: Equipped with CATL's 100 kWh Kirin battery, it supports 800V ultra-fast charging, offering an extended range of over 800 kilometers, catering to daily use and long-distance travel needs while reducing range anxiety.

5. **Intelligent Driving Assistance System**: The Xiaomi SU7 features industry-leading adaptive zoom BEV technology, along with a suite of hardware including LiDAR, HD cameras, millimeter-wave radar, and ultrasonic sensors, paired with dual NVIDIA Orin chips, enabling robust autonomous driving capabilities.

6. **Full Ecosystem Integration**: The Xiaomi SU7 can seamlessly connect with Xiaomi's existing smart home ecosystem, providing a new "people-car-home" full ecosystem experience, allowing users to control all devices with one smartphone.

7. **Cost-Effectiveness**: Priced between RMB 215,900 and 299,900, the Xiaomi SU7 offers high value for money considering its high performance and advanced technology, attracting numerous consumers.

8. **Rapid Charging Technology**: In addition to 800V ultra-fast charging, the Xiaomi SU7 may feature other rapid charging capabilities, further reducing charging times and enhancing user convenience.

9. **Smart Interconnect Experience**: Through the Surge OS system, the Xiaomi SU7 provides a convenient interaction experience similar to that of a smartphone, increasing the vehicle's level of intelligence.

10. **Driving and Handling Experience**: While not a priority for all consumers, for those who value the joy of driving, the emphasis on performance and handling in the Xiaomi SU7 is a crucial selling point.

These selling points collectively form the competitive advantages of the Xiaomi SU7, making it attractive to many consumers. Shortly after its launch, the Xiaomi SU7 received a large number of orders, demonstrating the market's recognition of the product.