1. **Unique Exterior Design**:
- Features a rugged, boxy design that stands out in its price segment, making it a "trending" model.
- The front fascia includes a large bumper and round headlights, while the body sides resemble a mini version of the "G-Class," with extended wheel arches, side steps, and smoked petal-shaped closed wheels. It offers two tire sizes: 255/55 R19 and 265/45 R21.
- The rear features a small external spare tire and a 3x3 matrix LED taillight group, creating a strong off-road aesthetic.
2. **Spacious and Comfortable Interior**:
- Despite a compact length of 4,433 mm, it has a generous wheelbase of 2,715 mm, positioning it as a compact SUV with ample interior space.
- The cabin includes multiple storage compartments, such as under the front seats, on the back of the trunk door, and inside the armrest, maximizing space utilization.
- The highest point inside the vehicle is 1.2 meters, with a lateral usable space rate of 67%, and a through-space between the driver and passenger seats, enhancing flexibility.
3. **Advanced Smart Configuration**:
- Equipped with the Qualcomm Snapdragon 8155 infotainment system, supporting L2+ level driving assistance features like memory parking and high-speed NOA (Navigation on Autopilot).
- Offers 5G connectivity, wireless CarPlay, Bluetooth key, air purification, and other smart features, enhancing the overall intelligent experience.
4. **Power and Range**:
- Available in both rear-wheel-drive (RWD) and all-wheel-drive (AWD) versions. The RWD model comes with a 100 kW electric motor and a CLTC range of 401 km.
- The AWD version features dual motors with outputs of 55 kW at the front and 100 kW at the rear, offering a CLTC range of 501 km, paired with an 81.76 kWh ternary lithium battery.
5. **Modification Potential**:
- The manufacturer has reserved 24 expansion interfaces, providing extensive options for customization, ideal for enthusiasts who enjoy modifying their vehicles.
6. **High Cost-Effectiveness**:
- Priced between RMB 99,800 and 139,800, which is lower than the pre-sale price. A new model with reduced range by 100 km is also available at a more affordable price.
- Offers various configurations to meet different consumer needs, especially appealing to those seeking a balance between personality and practicality.
7. **Emotional Value**:
- Emphasizes the concept of "hard but not off-road," highlighting that the vehicle not only has an off-road style but also resonates emotionally with specific consumer groups.