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Take the First Step into Luxury: Jaguar's All-New Brand Logo is a Game-Changer!

The classic leaping jaguar transforms into a pair of crescent hooks.

2024-11-22

On November 19th, Jaguar officially launched its全新 brand logo, which introduces three new design elements: the "Leaping Jaguar," the "Brand Type," and the "J and R Letter Combination" emblem. With this revamp, Jaguar transitions from a luxury to a more luxurious brand, competing with the likes of Rolls-Royce, Bentley, and Porsche. The first model post-rebranding is set to be unveiled on December 3rd.

Take the First Step into Luxury: Jaguar's All-New Brand Logo is a Game-Changer! 1

Take the First Step into Luxury: Jaguar's All-New Brand Logo is a Game-Changer! 2

The new "Leaping Jaguar" features a backdrop of 16 horizontal bars, emulating the classic Jaguar hood ornament; the "Brand Type" is presented in gold against a rectangular backdrop, offering a clean and fresh look; and the new emblem combines a capital "J" with a lowercase "r," forming a circular badge that embodies the brand's dynamic, modern, and eye-catching values.

Take the First Step into Luxury: Jaguar's All-New Brand Logo is a Game-Changer! 3

Take the First Step into Luxury: Jaguar's All-New Brand Logo is a Game-Changer! 4

Based on previous spy shots, the first model under the revamped Jaguar brand is expected to be a GT-style vehicle featuring an all-new design and electric powertrain. It is anticipated to have a pure electric range of 692 km and can recharge 322 km in just 15 minutes.

Take the First Step into Luxury: Jaguar's All-New Brand Logo is a Game-Changer! 5

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